Going the Extra Mile: How Effort Builds Better Relationships Between Influencers and Brand Managers
In the fast-evolving world of influencer marketing, one thing remains constant: effort speaks louder than reach . While follower counts and aesthetics are often the initial hooks, what truly builds lasting relationships between influencers and brand managers is the effort an influencer puts into their work, before, during, and after a campaign. The Difference Is in the Details For brand managers juggling multiple campaigns, deadlines, and performance metrics, working with an influencer who goes the extra mile is a breath of fresh air. This could be as simple as submitting content ahead of time, offering extra deliverables without being asked, or taking the time to understand the brand’s vision beyond the brief. Effort shows up in how influencers communicate, how they present the product authentically, and how much thought they put into aligning the content with the brand's identity. It’s not just about ticking boxes; it’s about treating the collaboration like a partnership and n...